Commotie

Why are we touched by a sad book or a nerve-wrecking movie? What feelings do we get from listening to exciting stories? How would it be if we can link this same feeling to an organization or company? 

The amount of business communication is hugely increasing this day and age, but how do you make sure that your company gets the attention that it deserves? Ralph and Sander from StoryDiggers will take us on a journey into the storytelling world. They will show us how brands, big or small, can use stories to attract attention to their companies. Their goal is to use business storytelling as a strategy for content marketing.

The company: StoryDiggers is thé storytelling bureau for organizations. They help their clients to change their content marketing into a story. The binding power of a story will be translated to a company’s visuals, brand strategy, sales, marketing and communication. Of course, with the goal to touch people like a real story would touch them. This way of marketing is rather unique in the communication/marketing world so there is a lot to learn for us students!

During the in-houseday we will practice storytelling for businesses ourselves as well! During a clinic, we will have a chance to come up with a business story for Commotie (or any other interesting company that you like)! We will start by determining the ‘big story’: this is the inspiration source for all of the content. By means of a Storytelling Canvas we can try ourselves to make several ‘micro stories’ to secure our brand image. It will be an eventful clinic full of heroes, monsters and magic. Come and create your story!

So: are you interested in communication and marketing and do you want to learn more about how storytelling can have an impact on a companies image? And do you want to experience yourself how to make a story for a company? Then join the online In-House day of StoryDiggers!

If you sign up you will receive an email with the link later on!

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